Tag Archives: cadbury

Cadbury’s Freddo Treasures campaign backfires

Posted on: March 27, 2019 by Rebecca Reynolds

Searching for treasure and discovering new archaeological sites like Indiana Jones is every child’s dream. And this is exactly what Cadbury’s latest Freddo campaign sought to do. The relevant webpage listed a series of known archaeological sites in England, Northern Ireland and the Republic of Ireland where “treasure is fair game”, and encouraged children to […]